When Ads Make The Book

By Staff

8300 Highway 281 Egeland, North Dakota 58331 -9648

I came across an interesting old book, The Practical Gas
with ads, that ‘make’ the book. It was
written by E. W. Loganecker, M. D., copyrighted December 1910, in a
red hardbound cover 4′ x 6′, eighth edition. It’s
subtitled A Manual of Practical Gas and Gasoline Engine
‘ and has 165 pages, no pictures, but has 14
pages of old advertisements. Some ads are for Motsinger Auto
Sparkers, Motsinger D.C. magnetos, Hendricks type S & J styles,
New Way gas engines, Lambert gas engines, and the Lambert car. One
model of the car was 40 HP and cost $2,000.

One ad that caught my eye was this one, The Gas Engine
, cost $1.00 a year! And it, as you can see,
advertises ‘Every engine user should read this magazine. Full
information on care, operation, construction, etc., of gas and
gasoline engines,’ etc.

The front plate of the book has the signature of a student,
‘William Michel, N. D. A. C. Room 12, January 4,1911.’ N.
D., A. C. stands for North Dakota Agriculture College, located in
Fargo, and now evolved into North Dakota State University.

Fun reading.

Gas Engine Magazine
Gas Engine Magazine
Preserving the History of Internal Combustion Engines