As I write this letter, early into the new year, we are very
busy compiling the many, many ads and listings that make up our
annual show directory. This year’s directory is shaping up
nicely we’ve made a few changes in our format, as always, based
on suggestions from our customers. You should find this year’s
copy a bit larger; at present we estimate it will exceed last
year’s size of 240 pages, and will contain listings for nearly
1,000 events!
Our advertising department would like to report, to those of you
who are responsible for placing ads for your clubs and
organizations, that you should have recently received a packet of
information regarding how to get those ads published, and also the
very important deadlines for upcoming issues. If you need this
information and haven’t yet received a packet, contact our ad
department. If, on the other hand, you have gotten a packet and
you’re no longer the one who’s ‘on the spot’ for
this task, please forward the info to the new person in charge of
advertising for your club. In combination with a listing in the
directory, an advertisement in the magazine about your club’s
upcoming events can really boost attendance (and therefore
revenue!) for your organization.
Do you own any machinery that you think would look especially
good on our cover? If so, send us some good color photographs (no
Polaroids, please), and perhaps a juicy story to go along with
them. Sometimes it takes a few months for something to appear on
the front or back cover, but it’s worth the wait when the issue
comes out and you can show off to all your old iron buddies!
Think Spring, friends!!
