Welcome, Spring! Actually, since this letter to you is written
‘ahead of its time’, as it were, it’s hard to imagine
that Spring will have arrived by the time most of you read it. The
forecast for tonight is for a low of 12 degrees, with a wind chill
of minus twenty. Brrr!
But enough of that! Spring is here, and show season is warming
up. Those of you who ordered this year’s Show Directory can
expect it soon! The books are in the mail and on their way! If you
haven’t ordered the Directory, see the inside cover of this
issue (opposite) for information on obtaining one (or
several!).
Subscription manager Judy Sauder would like to remind
subscribers that their magazine isn’t late unless it hasn’t
arrived by the first day of the issue month. The magazine is
usually mailed out on or about the seventh of the month, and you
can expect second class mailing to take two to three weeks.
And this from our advertising department: Many advertisers have
also been sending along stories and reports to be included in the
editorial section of the magazine, requesting that their
advertisement be run in the same issue as their story. Please be
reminded that sometimes, depending upon how much copy we have in
our files, it may take up to a year for your stories to appear. If
your ad is held for all that time, you might miss out on some
potential sales or inquiries, and you don’t want that! Keep in
mind when submitting stories and ads together that it might be some
time before your story is published, and you may want your ad to
run sooner.
If you should have reason to contact us by telephone (calls
which we welcome, by the way!), please remember that Pennsylvania
is on the east coast. Our office hours are 8:00 a.m. to 5:00 p.m.,
Eastern Standard Time. You might get someone after 5:00 p.m., but
odds are they won’t know the answer to your question, and
you’ll need to call back the next day. Don’t waste your
dime-in these times, those dimes can make a difference!
Enjoy the coming season, and don’t let April make a fool of
you!
