As show season starts to get underway, our issues of GEM start
to get bigger! Be sure that you get your advertising for your show
in on time. We have less flexibility than we used to from our
printer, who has shortened the time we have between deadlines. This
means that we are no longer able to take ads that come in casually
after the deadline, because we simply don’t have time to
produce them and get them to the printer on time. We try extremely
hard to make our deadlines faithfully, since we know how our
readers rely on getting their magazines on time each month!
Our advertising department has also asked that I remind our
readers that we do not take ads over the telephone. This is for
your protection and ours! Mistakes happen when we have written
copies of ads, but they are much more likely with the spoken word!
Your cooperation in this matter is appreciated!
Our Directory is now in print, and as I write this letter, we
are in the midst of shipping the many cartons that go to show
representatives, and thousands of individual copies as well.
Don’t wait too long to order your copy, because there’s
lots of Spring activity you won’t want to miss out on!
Next month we’re planning on the new false cover we talked
about last month, we hope you’ll enjoy this improvement which
has been so frequently requested. Note that the new subscription
rates are now printed in this issue and are effective April 1. Good
luck and have a great time as you head out of Winter restoration
activities and into the exhibitions of Spring and Summer!