| April/May 1991

Welcome, Spring! Actually, since this letter to you is written 'ahead of its time', as it were, it's hard to imagine that Spring will have arrived by the time most of you read it. The forecast for tonight is for a low of 12 degrees, with a wind chill of minus twenty. Brrr!

But enough of that! Spring is here, and show season is warming up. Those of you who ordered this year's Show Directory can expect it soon! The books are in the mail and on their way! If you haven't ordered the Directory, see the inside cover of this issue (opposite) for information on obtaining one (or several!).

Subscription manager Judy Sauder would like to remind subscribers that their magazine isn't late unless it hasn't arrived by the first day of the issue month. The magazine is usually mailed out on or about the seventh of the month, and you can expect second class mailing to take two to three weeks.

And this from our advertising department: Many advertisers have also been sending along stories and reports to be included in the editorial section of the magazine, requesting that their advertisement be run in the same issue as their story. Please be reminded that sometimes, depending upon how much copy we have in our files, it may take up to a year for your stories to appear. If your ad is held for all that time, you might miss out on some potential sales or inquiries, and you don't want that! Keep in mind when submitting stories and ads together that it might be some time before your story is published, and you may want your ad to run sooner.

If you should have reason to contact us by telephone (calls which we welcome, by the way!), please remember that Pennsylvania is on the east coast. Our office hours are 8:00 a.m. to 5:00 p.m., Eastern Standard Time. You might get someone after 5:00 p.m., but odds are they won't know the answer to your question, and you'll need to call back the next day. Don't waste your dime-in these times, those dimes can make a difference!

Enjoy the coming season, and don't let April make a fool of you!


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