Jun/Jul 2008

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Mail Order Mayhem

Montgomery Ward & Co. Battled Sears, Roebuck & Co. for Engine Eminence in the Mail Order Catalog Industry

By Kenneth Scales

During the Great Depression large corporations began to dominate the landscape of America's commerce as smaller companies increasingly folded under disastrous economic forces. Times were hard for the average American, and companies that could produce durable goods at low prices successfully jockeyed themselves ahead of the competition. Against this competitive backdrop both Sears, Roebuck & Co. and Montgomery Ward & Co. became almost synonymous with home appliances as they respectively grew to gargantuan proportions selling a wide array of goods through catalog mail order.

The Fall 1932 Montgomery Ward & Co. catalog featured the "Aero-Type" Sattley air-cooled engine built by Nelson Bros.

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