Jun/Jul 2008

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Hercules Engine News

Including Economy, Arco, Jaeger & Thermoil

By Glenn Karch

20601 Old State Road, Haubstadt, Indiana 47639

There are two more registered trademarks that were used on Hercules built engines. These trademarks belonged to Sears, Roebuck & Company. They were the Economy and Thermoil "bow tie or propeller" design trademarks. There were also several unregistered trademarks used too.

Economy tag in use from sometime in 1913, found on the front of the hopper.

The name Economy first appeared on engines Sears marketed in 1908. These engines were produced by the Waterloo Gas Engine Company, and Economy only appeared on the hopper tag. The Economy name was continued (of slightly different lettering) on the brass hopper tag on engines built at the Holm Machine Manufacturing Company beginning in 1909. Be...

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